EASY RIDER DINER
At House Light Ventures one of my key roles as a marketing associate was creating content for their diner, Easy Rider Diner. This included creating short-form video content and photo content for their Instagram, facebook, and iktok accounts. Within 3 weeks of working as a marketing associate and creating content, their account engagement rose by 28%. I was responsible for creating a weekly content calendar, coming up with concepts vithin campaigns, creating the content, and pushing out that content. I made several 4k short-form videos, where I was responsible for the filming, editing, and audio.
Easy Rider Branding
Before starting any content or campaign creation I would start with the Diners visual branding. I would take the fonts, colors, and company mission to guide the creation of the content.
I would ensure that all content gets posted consistently and correctly across all platforms to promote community awareness. One of my key goals in content creation is to have high engagement while remaining informational.
Effective Content Creation Techniques
Through research and experimentation I found that short-form video content, and mid-quality carousel images did the best for engagement and community awareness. I utilized competitors successful campaigns in social media and following cultural events to market product launches, events, and company loyalty was highly successful. After just 3 weeks of applying these techniques with quality content, engagement across the board rose by 28%.
Cultural and Local Trends in Content Creation
Barbie, the 2023 film had huge cultural impact. Taking a trend and one of Easy Riders most successful cocktails, we were able to market the product even more successfully with pushing out related content creation.
Short-form Video Content
When it comes to video content creation there are major things that the average viewer doesn’t notice that’s holds their attention and retains engagement. When creating content that doesn't incorporate someone talking to the viewer directly - there are editing techniques you can incorporate to retain engagement. Some of those techniques are making video cuts every second. This technique is typically not something the human brain recognizes is happening, but there is a newness and change that keeps them engaged. Some other techniques include sound effects, cuts in video that go along with music, on screen text, etc. Incorporating psychological research in content creation is a key element in keeping viewers engaged.
Content Calendar
When I first joined the team at House Light Ventures, there wasn’t much planning when it came to content. After some time working there I created weekly content calendars for multiple posts to go out several times a day. This would be submitted for approval. I would plan ahead for any upcoming events, launches, pertinent information to be pushed out.
